June 1, 2015 PITT DPT STUDENTS
“What is Your “Why”?”
“People don’t buy WHAT you do, they buy WHY you do it.”
This phrase is echoed continuously throughout Simon Sinek’s book, “Start with Why”. In it, Sinek makes the case for using your “Why”, your purpose and reason for doing what you do, as the main selling point for businesses and companies, big or small. The go-to example of a company employing this principle is Apple, whose drive and motivation to change the way people interact serves as the primary sticking point for its products. Apple attracts folks to their devices because their “Why” is so strong; their innovative ideology draws costumers in by appealing to their visceral desire to be different, even revolutionary.
As Doctors of Physical Therapy in training, our focus is heavily on the “What”: the techniques, the treatment, the assessment procedures, the tests and measures. But our “What” does not travel far without the “Why”. What is your purpose for treating patients? What inspires you to be great? What drives you to improve? What is your “Why”?
A strong sense of purpose becomes paramount to our success as Doctors of Physical Therapy. Our “Why” sets us apart and connects us to our patients in vital ways. Cultivating our skills in Physical Therapy means refining our motivation, and our drive to be great.
To the Pitt DPT Class of 2018, make your “Why” a central part of your education. Best of luck as your start your new journey!
– Jeremy Harris
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Social Media Updates
- #DPTstudent – WEDNESDAYS , 9-10pm EST! Check out #DPTstudent page for details!
- Unite Physical Therapy Students – If you haven’t yet, please check out the “Doctor of Physical Therapy Students” Facebook page. More than 9,500 students have already joined!
- Our own page! Pitt Physical Therapy, thanks to the Social Media Team, has created an official PittPT Facebook page!
- #SolvePT (meets on Tuesdays Twitter from 9-10pm EST)