The Monday Memo
January 6, 2014 PITT DPT STUDENTS
“Don’t Just Talk About It, Be About It.”
Since the steady rise of Apple Computers and his untimely death in 2011, Steve Jobs has been used time and time again as the example of innovation, change, and revolutionary thinking. Mr. Jobs is often regarded as a symbol of greatness, his everlasting drive and dedication to his work evident through the soaring popularity of Apple products. In Jobs’ biography, he discusses the Zune, Microsoft’s mp3 player and attempt to compete with the success of the iPod. The reason the Zune was a failure, he explains, “ [is] because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.”
As we continue our quests to become great clinicians, many of us are also in search for what it really means to be great. What qualities must we embody to truly be above the rest? Is Jobs saying here that a personal love for something is that separator, that difference-maker? If so, how do you translate that “personal love” into a mechanism of success?
Earlier in this past week, I came across the website for the Korey Stringer Institute, a research center at the University of Connecticut that studies sudden death in sport. The banner on the website read, “Don’t just talk about it. Be about it.” Always in search of a great new phrase to use, I immediately took to it. But as I considered it more, maybe the idea of “being about it”, whatever “it” is in the context of your life, is how you take that personal love and create a path for greatness.
To “be about it” means to truly believe in what you are working for. To embody what your product stands for. To have the utmost faith in its potential to do what it claims to do. Jobs continues to be the foremost example of “being about it”, embodied in his “personal love” for what his products did for the human experience. And down to every last detail of every Apple product, he believed, loved, and cherished its existence.
As students and future clinicians, we know that believing in the power of physical therapy changes the way our patients see their road to health and well-being. We all love what we do, but we also have to translate that personal love into a mechanism for success.
To “be about it” means to live it. Let’s continue to be about improving those lives that need it.
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Social Media Updates
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- Unite Physical Therapy Students – If you haven’t yet, please check out the “Doctor of Physical Therapy Students” Facebook page. More than 9,500 students have already joined!
- Our own page! Pitt Physical Therapy, thanks to the Social Media Team, has create an official PittPT Facebook page!
- #SolvePT (meets on Tuesdays Twitter from 9-10pm EST)